Strategic Positioning

Merrill Lynch has positioned itself to be the preeminent global investment bank, wealth management and advisory company, an essential partner to its clients.

Key facets of this positioning include:

  • Delivering value-added advice, products and services to clients with unmatched levels of quality and integrity
  • Investing in opportunities for growth and diversification that take advantage of the firm's strengths and global client franchise
  • Operating with discipline and focus throughout the firm to ensure that the appropriate resources are committed to each business opportunity
  • Managing risk and capital to ensure efficient deployment of, and appropriate returns on, stockholders' equity
  • Developing employee talent and leadership to its full potential to achieve superior results