1. Don’t react impulsively. When the market takes a dive, it’s tempting to pull out your money until things look better. But that can lead to costly mistakes, partly because it’s never obvious when to get back in the market. Selling when the market is down means you might lock in a permanent loss and miss the recovery. The key is to stay in the market for the long haul, not to try and time it.

TIP: Be patient, tune out the daily ups and downs of the market and stay focused on your long-term goals.

2. Ask yourself: How quickly might I need to draw down my assets. In a bull market, it’s easy to forget how tough it can be when your assets lose value. If you’re nearing retirement, it might be smart to sit down with your advisor and look at your risk. “Investors with longer time horizons can usually handle market volatility. But if you need to access your investments soon, consider a more conservative approach,” says McGregor.

TIP: Consider moving assets that you may need to draw upon in the next year into Treasurys or money market funds

3. Diversify your portfolio. “One way to limit the impact of a market downturn is to diversify a U.S. stock portfolio with other kinds of investments, including international stocks; longer-term, high-quality bonds like treasurys and high-grade corporate and municipal bonds; and other assets,” says Matthew Diczok, head of Fixed Income Strategy, Chief Investment Office, Merrill and Bank of America Private Bank. By mixing in bonds and cash with your stocks, you might be able to smooth out some of the market’s ups and downs, potentially losing less in the downturns.

TIP: Look for ways to increase your portfolio’s diversification within as well as across asset classes.

4. Keep investing regularly. By putting a fixed amount of money into your investments at regular intervals, you’re more likely to buy stocks at lower prices and potentially see them rise in value when the market recovers. This strategy, called dollar cost averaging, can be efficient when the market is down.

TIP: Automate regular contributions into your investment accounts and consider reinvesting your dividends.

5. Look for strategic opportunities. In a downturn, defensive stocks like consumer staples, healthcare and utilities, as well as companies with strong balance sheets, can offer opportunities. Higher-quality stocks that pay dividends, especially shares of companies that have consistently grown their dividends, might help boost your total return when stock prices are falling.

TIP: Look for buying opportunities that volatility might create – for instance, among stocks that might have been overvalued before.

6. Rebalance your portfolio. During a long bull market, your stocks might grow faster than your bonds or cash, throwing your portfolio out of balance. Use this time to fix any imbalances. If your portfolio has strayed from your strategic plan, consider moving some assets to address the imbalance. For example, if your stock portfolio has grown beyond your target asset allocation, it may be time to rebalance a portion of it into bonds.

TIP: Doing this on a regular basis can help keep your portfolio aligned to your goals, timelines and risk tolerance.

7. Keep things in perspective. No matter how long or deep the downturn, markets have bounced back in the past. “Bear markets have happened in the past, and history shows that markets recover and grow higher than before,” says McGregor. “Investors who stay calm and disciplined during a negative market are likely to avoid common mistakes and potentially enjoy better times ahead. The longer you stay invested, the better your chances of meeting your long-term goals.”

TIP: Stay in touch with your advisor throughout any prolonged downturn. They can talk you through the risks and opportunities and suggest ways you can respond to help you stay on track as you pursue your goals.  And as markets begin their recovery, they can help you take advantage of changing conditions.